Available for new engagements · Top Rated Plus on Upwork

What would your team do with 10 hours a week back?

The AI & RevOps team
your pipeline deserves.

We wire together your CRM, enrichment tools, outbound stack, and AI agents into one closed-loop revenue system — so deals move faster and nothing falls through the cracks.

78+
Engagements
5.0/5
Avg. Rating
$3M+
Pipeline Attributed
13.4K
Hours Logged
83%
Avg. Open Rate
Ignite Productions Clarefield Partners Mechnician GotFreshBreath Battery Bird Traceable Media ARMR Rockoly Petoi Inc. WelFore Ignite Productions Clarefield Partners Mechnician GotFreshBreath Battery Bird Traceable Media ARMR Rockoly Petoi Inc. WelFore
The Real Problem

What your revenue ops look like right now

You have the tools. You have the team. But without connected systems and AI Automation, every area of your GTM leaks — and you're left guessing why.

Area Without CadenceMe With CadenceMe
Tool Integration CRM, enrichment, sequencing, and reporting all run in silos. Data is copy-pasted by hand. Nothing syncs in real time. Every tool talks to the next. Triggers fire automatically. Your stack becomes one connected revenue machine.
Manual Operations Reps pull lead lists by hand. Ops re-enriches data every quarter. Team spends hours on tasks that produce zero revenue. Lead sourcing, enrichment, handoffs, and follow-ups run on autopilot. Your team focuses only on closing.
Attribution & Reporting "What's working?" gets answered with gut feel. No visibility into which channel, sequence, or touchpoint actually drove the deal. Multi-touch attribution is built into the system. Leadership gets real dashboards — not filtered opinions dressed as data.
CRM Data Quality Duplicates, dead companies, wrong stages, conflicting fields. Reps stop trusting it — so they stop using it — so it gets worse. Clean, enriched, auto-maintained CRM data. A source of truth reps actually rely on, updated without manual effort.
Scaling the Team Every growth phase requires more headcount. Adding reps to a broken system just scales the leak. Automations absorb the volume. One person does what used to take four. Hiring becomes a choice, not a requirement.
Pipeline Forecasting Deal stages are fiction. Forecast calls are guesswork. Everyone knows the number is wrong and nobody can prove why. Pipeline reflects how deals actually move. Stage progression is tracked automatically. Forecasts are built on real signals.

This isn't a people problem.
It's a systems problem — and it's fixable.

AI Automation connects your tools and removes the manual work. RevOps rebuilds the infrastructure so data flows correctly. GTM engineering turns the system into closed revenue. You don't need more people. You need the right architecture.

Let's fix it
Services

AI Automation.
RevOps. GTM.

AI removes the manual work. RevOps builds the infrastructure. GTM turns it into closed revenue.

01
🤖

AI Automation

Replace every manual handoff with an intelligent, always-on workflow. AI-driven enrichment, automated follow-ups, CRM hygiene, and multi-step pipelines running 24/7 without human intervention.

n8nMake.comZapierClay AIOpenAI
02
🏗️

RevOps Architecture

Fresh HubSpot or Salesforce portals, or fixing broken ones. Lifecycle stages, deal pipelines, custom properties, routing logic, and automation — built to survive me leaving.

HubSpotSalesforceOps Hub
03
⚙️

GTM Engineering

Inbound-to-outbound orchestration. Website visitor detection, AI enrichment, intelligent scoring, geo-based routing, and automated activation in one closed-loop flow.

SnitcherClayApolloHubSpot
04
🔍

Data & Enrichment

CRM data you can trust. AI-assisted enrichment at scale across 70K+ contacts, industry and title normalization, deduplication — so dashboards stop lying to leadership.

ClayApollo.ioHunterLinkedIn
05
📨

Outbound Infrastructure

Domain warm-up, DKIM/DMARC/SPF, inbox rotation, AI-personalized multi-variant sequences, and reply-rate monitoring. The boring layer that decides if outbound works.

SmartleadInstantlyLemlistOutreach
06
📈

Reporting & Attribution

Multi-touch attribution, funnel conversion diagnostics, pipeline coverage tracking. "Where did this deal actually come from?" should take one click — not a week.

HubSpot ReportsLookerGA4
Use Cases

Built for every team
that touches revenue.

Whether you're in sales, marketing, or operations — here's exactly what changes when the system is working.

Sales Teams
Marketing Teams
RevOps & Ops
GTM / Founders

Sales reps close. The system does the rest.

Stop asking your team to manually triage leads, re-enrich contacts, and chase down follow-up tasks. Automate the pipeline plumbing so they spend every hour on live conversations — not admin.

  • AI-triggered lead follow-up under 5 minutes of inbound signal
  • Geo-based routing delivers the right lead to the right rep instantly
  • HubSpot deal stages that reflect how deals actually move
  • Multi-channel sequences (email + LinkedIn) on one rhythm
  • Pipeline forecasting you can actually trust
192
Booked meetings from one outbound campaign
25%
Engaged prospects converted to SQLs
$250K
Pipeline generated via cold outbound
42%
Reduction in first-touch response time

Turn traffic into pipeline. Automatically.

Anonymous website visitors. Leads sitting in your CRM unworked. Churned customers who just need the right message. Marketing automation turns all three into active pipeline — without adding headcount.

  • Snitcher de-anonymizes website visitors before they leave
  • AI-segmented nurture sequences with dynamic personalization
  • Reactivation campaigns for dormant accounts with tailored messaging
  • Email deliverability stack (DKIM/DMARC/SPF) that actually reaches inboxes
  • Attribution reporting that closes the loop from click to close
83%
Average open rate across campaigns
402
Dormant accounts re-engaged in one campaign
60%
Lift in qualified lead volume via event-triggered scoring
75%
Open rate sustained across vertical-specific copy

One source of truth. Zero manual stitching.

Four tools that don't talk to each other costs you hours every week. We connect them with AI-powered automations, webhooks, and workflow logic — so your data is clean, your reports are accurate, and your team stops doing work a robot should do.

  • CRM, enrichment, sequences, and attribution all in sync
  • 70K+ contact enrichment at scale with AI-assisted normalization
  • Automated data hygiene — deduplication, property updates, stage cleanup
  • Real-time dashboards that reflect what's actually in the pipeline
  • Systems that improve themselves — not more headcount
80%
Agency efficiency lift via process automation
70K+
Contacts enriched at scale across engagements
4
Tools unified into one pipeline for CRE client
0
Manual rep triage steps after system build

From zero to a working GTM system in 30 days.

Whether you're pre-revenue or scaling past $2M ARR, you need a GTM stack that matches how your buyers actually behave. I build it from scratch — or fix the one that's broken — and hand it over fully documented and self-running.

  • Full inbound + outbound architecture from a single engagement
  • Enrichment pipeline that runs on autopilot (Snitcher → HubSpot → Apollo → Instantly)
  • ICP-matched sequences with A/B tested copy and deliverability infrastructure
  • Lifecycle model built around how your deals actually close
  • Works for bootstrapped founders and funded teams alike
30
Days from audit to a self-running GTM system
$20K
New revenue in Q1 for agency client from scratch
11%
Typical reply rate on well-built outbound sequences
100%
Job Success Score across 78 Upwork engagements
How It Works

From broken stack
to self-running system.

Most engagements go live within 30 days. The system keeps improving after that.

🔎
STEP 01

Revenue Audit

Deep-dive into your CRM setup, lifecycle model, attribution, and outbound data. We find where pipeline leaks before touching a single workflow.

🗺️
STEP 02

System Design

Full architecture map: lifecycle stages, AI automation triggers, integration points, scoring logic, and data flows. You approve before anything is built.

STEP 03

Build & Activate

Hands-on configuration inside your stack. Enrichment pipelines, sequences, routing rules, AI automations — built clean and fully documented.

🚀
STEP 04

Transfer & Scale

Your team learns the architecture. I monitor for 30 days. Most clients stay on retainer because the system always surfaces new optimizations.

Case Studies

Numbers are useful.
Systems are the product.

Real engagements. Real outcomes. Here's where the work actually lives.

Mechnician
GTM Engineering
Growth Marketing Manager · Heavy Equipment Tools · 2025–Present

Their website was getting traffic. None of it was turning into pipeline. Visitors arrived, looked around, and disappeared — and the team had no idea who they were or what they wanted. We flipped that entirely. Now every meaningful visit triggers an enriched contact record, routes to the right rep by region, fires an activation sequence, and enters a HubSpot nurture track — all before a human ever gets involved. The leads don't wait. The reps don't chase.

0
Manual handoff steps
Full-funnel
Nurture in HubSpot
4-tool
One unified pipeline
Ignite Productions
Outbound Ops
Head of Outbound · Event Marketing Agency · May 2025–Present

The agency had the reputation. What it didn't have was a pipeline that didn't depend on who had energy that week. Lists were built and abandoned. Sequences launched and forgotten. Follow-up happened when someone remembered. I came in and owned outbound end-to-end — rebuilt the entire motion on Clay, Close CRM, and Instantly, wired LinkedIn into the same sequence rhythm as email, and automated every handoff so nothing leaked. New clients followed. The founder's words: "If your pipeline has been running on fumes, Saad is the fuel injection it needs."

Week 1
Pipeline moving again
2-channel
Email + LinkedIn in sync
Multiple
New clients signed
Clarefield Partners
Salesforce + Automation
Marketing Automation Manager · Commercial Real Estate · Washington, DC · Feb 2024–Present

Four tools. Zero coordination. The team was paying for Salesforce, Outreach, CoStar, and CompStak — and manually copying data between all of them. Reps were spending real selling hours on property lookups, contact re-enrichment, and chasing engagement they couldn't see. We wired everything together. Now the moment a prospect opens an email, a warm-call sequence fires. Property data from CoStar and CompStak populates Salesforce automatically. The right prospect surfaces at the right moment — and the rep's only job is to show up for the call.

  • CoStar + CompStak data flows into Salesforce in real time — no manual lookup, ever
  • Email engagement triggers warm-call sequences automatically, catching prospects at peak intent
  • 25% of engaged prospects converted to SQLs — up from a referral-dependent pipeline
25%
Engaged prospects converted to SQLs
4 → 1
Disconnected tools unified into one system
0
Manual data lookups needed per deal
Always-on
Sequences fire on engagement, not on memory
Traceable Media
Outbound · Agency Growth
Promoted: Freelance Email Consultant → COO · Marketing Agency · Jun 2023–Jan 2025

They hired a freelancer to write some cold emails. Thirty days later, that freelancer was their COO. Three new clients in month one was enough for the CEO to make an offer — and enough for us to take it. We rebuilt the entire agency from the inside: outbound engine, client delivery, billing, team structure, and business development. An agency that was surviving on referrals and hoping for the best became one with a repeatable growth machine, a senior operator running the floor, and $20K in new revenue its first quarter with us involved.

  • 3 new clients signed in the first 30 days — from cold, no warm intro, no referral
  • A/B tested every subject line, CTA, and send window until 28% of meetings converted to proposals
  • After promotion: overhauled billing, delivery workflows, and team ops — 80% efficiency gain across the agency
30 days
From first email sent to COO offer
$20K
New revenue in Q1 from cold outreach alone
80%
Agency-wide efficiency lift post-restructure
28%
Of meetings converted — on cold outreach
ARMR (GetARmr)
Email · Lead Gen
Sales & Marketing Support · Amazon & Walmart Marketplace Agency · Jun 2023–Oct 2024

Most cold email campaigns treat every prospect the same. We didn't. We mapped three target verticals — pet, beauty, hardware — to the exact trade shows their buyers attended, then timed every sequence to land in inboxes the week before each expo, when budgets were open and attention was high. When the email speaks to what's happening in their world right now, they open it. When it's generic, they don't. The numbers show the difference.

30+
Meetings in 3 months
75%
Open rate — 3× industry avg
60%
Lift in qualified leads
Battery Bird
Outbound · Pipeline
B2B Business Development Manager · Portable Power Rental · SE USA · Feb 2023–Jun 2025

A new product, zero brand recognition, three states to crack. No inbound. No referral base. Just a list of potential venues and the belief that cold outreach, done right, could build a pipeline from nothing. We sent 15,000 targeted emails, built persona-specific sequences for founders and VPs, wired Apollo enrichment into the CRM to cut response time by 42%, and turned cold contacts into $250K of qualified pipeline. Sometimes the most direct path is also the right one.

192
Meetings booked
$250K
Pipeline from zero
42%
Faster first-touch response
Rockoly
Email Marketing · B2B Lead Gen
Email Marketing Lead · Team-Building Experiences · 5,000+ Events Hosted · Nov 2022–Nov 2024

HR managers get pitched constantly. Generic "boost team morale" emails get deleted before they're finished. The only way to break through is to write something that sounds like it came from someone who actually understands what it's like to plan a team event for 200 people with a $10K budget and a CEO who changed the date twice. That's the angle we took. Highly targeted ICP, messaging built around real HR pain, sequences that A/B tested every variable — and a nurture track for anyone who wasn't ready yet, so no lead went cold. Fifteen meetings in month one. 85% open rate throughout.

  • ICP built around HR leads at mid-market companies — messaging hit morale, retention, and team cohesion, not product features
  • Every sequence A/B tested on subject line, send time, and CTA — the winners scaled, the losers got cut fast
  • Non-converters entered an automated nurture track — because timing matters as much as targeting
15
Sales-ready meetings in month one
85%
Open rate — sustained, not a one-send spike
25%
Jump in qualified lead volume
0
Leads that didn't get a follow-up
Client Voice

What clients say
after the work ships.

★★★★★

"If your pipeline has been running on fumes, Saad is the fuel injection it needs. His command of Close CRM is genuinely impressive — he's not just using the tool, he's maximizing it. What sets him apart is that he just gets it: the rhythm of outbound, the nuance of follow-up, the discipline to stay consistent when most people would give up."

KC
Kyle Christiansen
Founder & CEO · Ignite Productions LLC
★★★★★

"An absolute go-to expert in his field. Professional, reliable, and always one step ahead. Working with him has been a game-changer for our B2B growth and sales automation."

B2
B2B Growth Client
Sales Automation · Upwork Verified ★ 5.0
★★★★★

"Saad exceeded the job requirements to proactively identify workable email outreach solutions when our initial approach did not achieve expected results. His determination and creative approach allowed us to exceed the targets we had initially set."

LG
Lead Gen Client
Email Marketing · Upwork Verified ★ 5.0
Tech Stack

Tools I run daily.

Tool-agnostic by principle. I go deepest where the problems are deepest: the CRM, the AI automation layer, and the outbound stack.

AI & Automation
n8n Make.com Clay AI Zapier OpenAI Webhooks Python Scripts
CRM & RevOps
HubSpot Salesforce Pipedrive Close CRM ClickUp Freshsales
Enrichment & Data
Clay Apollo.io Snitcher Hunter.io CoStar LinkedIn Sales Nav
Outbound & Sequences
Smartlead Instantly Lemlist Outreach.io Salesloft GoHighLevel
Email Infrastructure
DKIM · DMARC · SPF Domain Warm-up Inbox Rotation Deliverability Monitoring
Analytics & Marketing
Google Analytics 4 Klaviyo Mailchimp ActiveCampaign Webflow

Top Rated Plus on Upwork

100% Job Success Score · Verified across 78 engagements · $200K+ earned on-platform

100%
Job Success
5.0
Rating
78
Projects
$200K+
Earned
View Upwork Profile
Let's Work Together

Let's build something
that doesn't break.

Tell me your offer, your target buyer, and the part of your revenue system that's held together with string. I'll tell you what to fix first — and whether I'm the right person to fix it.

LinkedIn /in/saadmasoodceo
Response: Within 1 business day
Timezone: GMT+5 · Flexible