Traceable Media
Freelance Email Consultant to COO, Marketing Agency · Jun 2023 to Jan 2025
Hired to write cold emails. Thirty days later, running the company. We rebuilt the agency from the inside into a repeatable growth machine.
The situation
They hired a freelancer to write some cold emails. Thirty days later, that freelancer was their COO. Three new clients in month one was enough for the CEO to make an offer, and enough for us to take it.
What we built
We rebuilt the entire agency from the inside: outbound engine, client delivery, billing, team structure, and business development. An agency that was surviving on referrals and hoping for the best became one with a repeatable growth machine and a senior operator running the floor.
The outcome
Twenty thousand dollars in new revenue landed in the first quarter from cold outreach alone, meetings converted to proposals at 28%, and the restructure lifted agency-wide efficiency by 80%.